The Computing Conference logo

Alibaba Cloud Computing Conference

Alibaba host annually the Cloud Computing conference in Hangzhou, China. The Computing Conference 2016 reaches more Chinese cities and provides more useful information, to perfectly embody the concept of "Computing Without Borders". The Computing Conference 2016 Regional Summits will be organized in cities including Shenzhen, Nanjing, Wuhan, Xiamen, Beijing, Chengdu, Guangzhou, and Shanghai. Still hosted in Yunqi this October, The Computing Conference Hangzhou Summit will create the most exciting computing event of the year. Including keynote speakers like Jack MA and Mi TIAN


Set your heights more than what you see around you, see beyond.
Beyond Borders

Key Visual

The key visual is composed of the representation of "borders" as geometric figures in which they become distant within the horizon, the colors were chosen between blue and purple to match the existing logo of the conference and to associate the event with its main topic, technology. there are additional graphic elements like the binary numbers and the "lightspeed" visual effect, these elements show that the computer conference is going beyond the borders in terms of speed and technology innovation.

Key Visual of Computing Conference, binary numbers and shapes flying towards the horizon

The event would be run synchronously by 8 cities all located china with up to 450+ speech topics in 4 days, A gathering of leading industry players, innovation exhibition spanning 1000m2 plus a wide range of innovation activities. The stage was a center piece for this event and we made sure to match the expectations.

3D rendering of the stage for the conference, 5 wide screens

Environment Experience

We inherited 2 shipping containers to place the event name and year to signal the entrance of the event, we run some creative options to change the color of the shipping container depending on the time of the day and day of the conference.

story board for users interacting with the environment designs

One of the shipping containers will have the option to be walked through, inside the container, we will have a play of lights that will represent "beyond borders" with a smart TV that will give our guest a brief description of what they could find in their surroundings and the agenda of the day.

story board for users interacting with the environment designs

Felipe Sarmiento, Pico Beijing, China.